[How to run ads on Google’s Display Network]
AdWords is a platform that allows you to publish your advertisements wherever they are most relevant. The system can be used for general online advertising, but it also works well with the display network – where users access content from their favourite sites and apps across devices. You can target specific audiences based on interests, demographics, location and more. If you want a good return on investment (ROI) when running AdWords campaigns in Australia, make sure that: * Your targeting options align closely with what you’re selling or promoting * Each ad has clear value proposition * Ads have consistent messaging throughout the campaign To start an Ad Campaign all you need do is go into your Adwords dashboard and click on the ‘Campaigns’ tab. You can then choose from a variety of ad formats as well as target your audience via placement, language and devices.
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